The Spectra Advantage

Spectra’s proactive approach to modernizing the entire ecosystem of details involved in live event management has driven growth in bundled relationships with clients like the Palm Beach Convention Center, which is operated by Spectra Venue Management and supplied by Spectra Food Services & Hospitality.

The Divisions

Spectra Venue Management sets the standard for the industry across a full range of services that impact the bottom-line success of public assembly venues. These include consulting and pre-opening, marketing and sales, corporate partnerships, concert and event booking, ticket services and box office management, customer service, operations and engineering, finance and administration, and management of ancillary services.

Spectra Food Services & Hospitality, the mantra is its Everything Fresh™ philosophy. This division delivers the industry’s most innovative and profitable food services and hospitality management solutions including merchandise management, facility design, marketing and branding, purchasing, consulting and pre-opening, and data and analytics. Specializing in services for sports venues, convention centers and cultural attractions, fairs and entertainment, gaming and hotels, Spectra Food Services & Hospitality serves over 250,000 events and 30 million guests each year throughout North America. 

Spectra Ticketing & Fan Engagement is a leader in ticketing and CRM (customer relationship management), fundraising, marketing services, data and analytics, and corporate partnerships. With 35 years of experience delivering superior customer service, revenue growth and life-long fan and patron relationships, Spectra Ticketing and Fan Engagement manages more than 120 million ticket sales per year for live entertainment organizations across the country. Primary markets include college athletics, professional sports and arenas, arts venues and performing arts centers.

About Spectra

Spectra by Comcast Spectacor is an industry leader in hosting and entertainment, partnering with clients to create memorable experiences for millions of visitors every year. Spectra’s unmatched blend of integrated services delivers incremental value for clients through several primary areas of expertise: Venue Management, Food Services & Hospitality, and Partnerships.

Spectra in North Carolina

Spectra is a major provider of sports and entertainment hospitality services in North Carolina. One or more of the divisions is at work supporting 11 North Carolina venues and events, including:

  • University of North Carolina (Ticketing & Fan Engagement)
  • BB&T Ballpark (Food Services & Hospitality)
  • Crown Complex (Ticketing & Fan Engagement)
  • Greensboro Coliseum Complex (Food Services & Hospitality)
  • East Carolina University Performing Arts Series (Ticketing & Fan Engagement)
  • East Carolina University (Ticketing & Fan Engagement)
  • North Carolina State University (Ticketing & Fan Engagement)
  • Wake Forest University (Ticketing & Fan Engagement)
  • BB&T Field – Wake Forest University (Food Services & Hospitality)
  • Lawrence Joel Veterans Memorial Coliseum – Wake Forest University (Food Services & Hospitality)
  • Durham Convention Center (Venue Management) 

These locations and events are some of Spectra’s 300-plus clients at more than 400 global properties that host millions of visitors annually.